Video Game Marketing Plan

  • July 8, 2012
  • Video Game Marketing Plan

A marketing plan for a video game made by someone else with no restraint on budget and scope

I believe marketing is one of the most powerful tools anyone can own, if you can make a product look good then someone will always buy, this applies a lot to games. I was tasked with creating a marketing plan for a game being produced by a team of students from second year. What was interesting was that I was given an infinite budget but had to justify every penny.

I love doing this despite difficulties getting exact quotes, I would love to revisit this and think of more wild and outlandish ways of advertising a game but only if I can get a fair representation of cost.

You can read the plan here.